We use the personal information that we collect to identify your personal preferences and match your needs with relevant products and services and assist in processing any bookings that you make through this site. The collection of this information allows us to deal with your booking or enquiry as smoothly and quickly as possible.
Furthermore, as required by the UK Data Protection Acts of 1984 and 1998, we follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you. Whilst we have taken all reasonable steps to ensure that the information you provide will be kept secure from unauthorised access, the internet is not a secure environment. We can not guarantee that the information will be secure during transmission to our web server. It is your responsibility to keep your passwords confidential and use the security devices offered. Our security measures depend on you complying with this obligation and we are not responsible for any breach of your privacy due to your failure either to keep your passwords secret or to use the other security devices correctly. Nor are we responsible for breaches of security arising out of intentional and/or unauthorised attempts to access the site, for example, by computer hackers. We use tracking software to monitor customer traffic patterns and site usage to help us develop the design and layout of the site to better meet the needs of visitors to www.directline-holidays.co.uk. This software does not enable us to capture any personally identifying information.
Directline Holidays does not sell, trade, or rent your personal information to others. We never disclose information about a passenger to any other person or organisation without your consent unless there is an emergency situation that requires it or we are legally required to do so.
Ensuring your Privacy
To process your booking we will have to disclose your personal data to third parties. This includes (i) providing your booking details to tour operators, carriers, hotels and other service providers so that they can provide you with the services you require and for their administration and (ii) passing on your credit/debit card details to our agent(s) in order to process your payment. We may use your information and may also make the information you have supplied to us available to selected companies for the purpose of contacting you about products or services that may be of interest to you. In the unlikely event of a third party purchasing all or part of our assets, or in the unlikely event of us being declared insolvent or ceasing to trade, your data would be a business asset and would be shared with any such purchaser or successor to the business
Links & Promotional Messages
Withdrawing your consent
If you would rather we do not use your personal data for the purposes stated above or for any form of promotional contact, please indicate by emailing us at: firstname.lastname@example.org.
Vistors & Cookies
Visitors to this site are served a cookie that allows us to collect aggregated statistics about visitors use of this site. We do this to help us improve the site and make it easier to use and more relevant to you. All data is anonymous and no personally identifiable information is processed or stored so individual users can never be identified. This anonymous data is not shared with any organisation other than our analytics partner who may use it for commercial purposes.