First Choice Holidays
Directline Holidays acts as an agent for First Choice Holidays, offering package holidays provided by this popular tour operator at competitive prices.
Who they are
First Choice Holidays is part of TUI Travel PLC, one of the world’s largest leisure travel companies, formed in 2007 by the merger of First Choice Holidays PLC and the Tourism Division of TUI AG. TUI Travel PLC is listed in the London Stock Exchange and has its headquarters in the UK. First Choice is one of around 250 brands owned by TUI Travel. Sister companies include household names like Thomson and Crystal.
The “home of all-inclusive”
First Choice now specialises exclusively in all-inclusive packages. Departures are made from around 20 airports in the UK. Customers looking for other types of holiday will be directed through to sister companies like Thomson and Crystal. First Choice also offers extras like insurance, currency, excursions, car hire, airport parking, airport hotels and UK airport transfers. The company also sells flight-only, hotel-only, and late availability deals.
Family holiday specialists
First Choice is particularly impressive in the area of all-inclusive family getaways. Website and brochures reflect a strong emphasis on child-friendly hotels and family orientated entertainment. The SplashWorld collection focuses on hotels and holiday villages with free access to waterparks. First Choice also specialises in holiday villages offering activities for families. Packages will typically include well-run kids clubs and a host of sports, outdoor activities, workshops, theme days and daytime and evening entertainment for children.
Families are also well catered for in the First Choice Premier range of holidays, which focus on upmarket 4 and 5 star hotels. Premier Family holidays head for popular European destinations like Menorca, Ibiza, Turkey, Cyprus, Greece and mainland Spain. First Choice is also a good source of family breaks to the Caribbean, with destinations that include Cuba, Mexico and the Dominican Republic.
First Choice has long experience of tailoring packages to the needs of groups, couples and single travellers as well as families. They offer a good choice of affordable adults-only getaways in Cuba and Mexico. Closer to home are adults-only hotels in Turkey and Spain. The Premier Luxury collection focuses on 5 star accommodation. Destinations include Mexico, Jamaica and the Dominican Republic. Also featured are resorts in the Caribbean, Africa, India and the Indian Ocean.
The TUI Travel Group
With a wide range of tour operators and specialist travel companies as part of the group, TUI is able to cover an exceptionally wide range of holiday styles for all ages. The First Choice website directs visitors through to sister companies like 2wentys Holidays and Crystal Ski Holidays. First Choice Holidays will also direct customers to the comprehensive choice of summer and winter breaks available at sister company Thomson Holidays.