Virgin Atlantic Launches Luxury Wing

Virgin Atlantic has launched its new upper class wing at London Heathrow which is to open on 2nd November. Virgin claim that the new wing, situated in Heathrow Terminal Three will be “the world’s fastest check-in”.

Virgin Atlantic is operating an extensive ad campaign to coincide with the opening at a cost of £1million. The ad campaign which feature online as well as in print carries the strapline “From limo to lounge in ten minutes” and will run from 22nd October.

The new award winning clubhouse wing features elements to help business travellers relax, work, play, eat, drink, and be pampered with a choice of bars, a library and office area, a sauna and spa pool, steam rooms and tanning booth. Another benefit to the new upper class wing includes a fast tracked check-in through a Private Security Channel.

Virgin Atlantic sales and marketing director Paul Dickinson believes the design and time-saving element of the wing will make it popular with business travellers.