Thomson emphasises value and quality

In a bid to strike back against EasyJet Holidays’ aggressive price-comparison, Thompson Holidays is launching a ‘There’s no comparison’ campaign today in London’s Metro newspaper. Thomson is touting the value, strength, and exclusivity of its own holidays.

 

Over the weekend the campaign will also start to appear in national newspapers, and will be marketed both online and via e-mail.

 

Highlighted points will include the fact that 75% of Thomson holidays cannot be bought anywhere else, and that it has ranges such as Thomson Couples and Family Resorts which are targeted at specific customers.

 

Also emphasised will be the fact that Thomson’s hotels are hand-picked, and consequently 94% of their customers rate their holidays as either good or excellent, while the TUI-owned travel company additionally claims many of its properties are highly recommended by TripAdvisor.

 

To add more ‘oompf’ to the campaign, Thomson is giving away thousands of Kids Go Free offers during the summer holidays from now until the end of the month.

 

Head of marketing at TUI UK & Ireland, Jeremy Ellis, commented: ‘This campaign for Thomson is a direct reflection of TUI UK’s business strategy to invest in distinctive product, that the rest of the market is unable to copy and which will drive higher margins.

 

‘We believe wholeheartedly that our holidays are the best you can get, both in experience and true value, and we don’t believe they are comparable with anyone else’s.

 

‘Customers, particularly when the economy is flat, are not willing to compromise on the most important two weeks of the year, so providing a brilliant holiday experience is really important.’