Thomas Cook Launches Interactive Site

Thomas Cook has launched a new interactive website that is designed to make holidays planning an easier process. 'Thomas Cook Inspires' gives customers the opportunity to look before they buy with in-depth detail of destinations, resorts and properties.

The move takes Thomas Cook’s online offerings one step further than other tour operator sites which offer video footage of destinations. Thomas Cook inspires introduces the ability to download footage to any PC, Mac, I pod or mobile phone, free of charge.

The actual video footage comes from Thomas Cook TV, and provides an overview of a destination, with footage of beaches, hotels, resort centres, sightseeing opportunities and other activities. The audio commentary comes from Thomas Cook TV’s popular presenters. The service also offers holidaymakers the opportunity to book online, by redirecting them straight to the relevant page on Thomas Cook’s main site.

Ian Derbyshire, Executive Director of Thomas Cook Holidays said: “Choosing a holiday can be a big – but very enjoyable – decision. We want to offer our customers as much information on their holiday as possible so that they can find the perfect trip”. The website currently features 42 destinations, 68 resorts and 632 hotels.