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First Choice Holidays - Who are First Choice?
First Choice Holidays are a member of the Association of British Travel Agents (ABTA) and a leading holiday company who were formed in 1994 after the re-branding of travel company ‘Owners Abroad’. First Choice sell holidays under the ownership of TUI Travel PLC having merged with the tourism division of TUI AG in September 2007. In 1998, First Choice Holidays acquired two UK tour operators: The Unijet Travel Group and Hayes & Jarvis. In the same year, other acquisitions included Bakers Dolphin to complement the opening of new travel shops under the name of Travel Choice and Travel Choice Direct, as well as an initial stake in Holiday Hypermarket, the travel superstores. Acquisitions in 1999 were of Meon (Meon Villas and Longshot Golf Holidays). First Choice Holidays has an in house airline called Air 2000. First Choice also operate a joint venture cruise company called Island Cruises as well as an American student break business known as StudentCity.

First Choice Holidays - Who are they connected to?
Other brands oerating under First Choice Holidays PLC include Unijet Holidays, Falcon, JWT, Eclipse, First Choice Ski, First Choice Lakes and Mountains, First Choice Sunstart, First Choice Flights, Air2000, Citalia, Hayes & Jarvis, Sovereign Holidays, Meon Villas, Longshot Golf Holidays and Suncars. First Choice Holidays also includes a number of travel agent operations including Travel Choice, Bakers Dolphin, and Holiday Hypermarket. First Choice offer holidays provided by many companies within the First Choice Group to hundreds of destinations including First Choice Holidays, First Choice ski, 2wentys, Sunstart, Falcon and JWT Holidays.

TUI Travel - A merger between First Choice & Thomson Holidays in 2007
First Choice Holidays merged with the tourism division of TUI AG, Thomson Holidays in September 2007. The merger created a new company now known as TUI Travel which is based in London. Thomson Holidays and First Choice stated that the reason behind the merger was a change in travel tastes as consumers demand flexibility and choice, seek new life experiences and look to access travel content through a number of points of sale, most notably the internet.

First Choice Holiday Brochures
First Choice allow customers to personally select brochure material from a wide variety of criteria. Popular brochures include Florida, Egypt, Cyprus, Turkey, First Choice Wintersun and First Choice Tropical.


First Choice Holidays ABTA number V1549.
First Choice Holidays ATOL number is 2524.

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