TripAdvisor have released new figures that reflecting the power of social networking sites, confirm online reviews and opinions have doubled to 10 million in just a year. TripAdvisor CEO, Stephen Kaufer said: “Our depth and breadth of content and community is an incredibly powerful combination, and secures our positions the de facto leader in both user-generated content and community within the travel industry.”
As a result of the growth, TripAdvisor has launched a traveller network which allows all of its visitors to help real-world friends who are already existing members plan their travel more efficiently by communicating and sharing their travel experiences. TripAdvisor Senior Marketing Vice-President Christine Petersen added: “With six million members, you’ll be amazed how many people you know are already on TripAdvisor and you’ll be even more surprised by all the places they’ve been and the knowledge they can share.”
TripAdvisor is the largest travel community in the world, attracting more than 24 million monthly visitors across seven travel brands, tripadvisor, bookingbuddy, cruisecritic, seatguru, smartertravel, travelpod and travel-library. TripAdvisor is an operating company of Expedia.
