Thomson is to launch the ‘Premier Collection’ brand which will showcase its highest quality and most popular hotels in accordance to star rating and customer reviews. Thomson holidays Marketing Manager Ed Sumner said Premier Collection will feature around 180 four and five-star properties featured within the A La Carte, Beachclub and Platinum 2008 summer brochures.
Only hotels that score at least 90% from customer reviews will feature in the brochures. Sumner said: “The idea is to really let our customers shape the Premium brand. This way, customers can sell the properties to each other.”
For those booking through from the Premier Collection, there is also a Premier Airport Benefits package available to Thomsonfly passengers, which grants an increased baggage allowance, guaranteed adjoining seats for group passengers and a complimentary drink and set of headphones for the journey.
