Thomas Cook has been appointed by Tiscali to provide travel search results for the European Telecommunication Company.
In its role as travel partner for Tiscali, which attracts some 690,000 page views per month, Thomas Cook will provide consumer deals on package flights, hotels and car hire. Tiscali is to promote the tie-in from its home page and also deliver email campaigns to opt-in members throughout the year in addition to editorial content and email updates on breaks abroad.
Tiscali Online media director Alex Hole said: “Travel is one of the most popular channels on tiscali.co.uk and Thomas Cook ticked all the boxes providing both a wide range of unbeatable offers to our visitors and unparalleled customer service. With 55% of our visitors enjoying more than one holiday a year we decided this was a good opportunity to launch a comprehensive new channel to meet all their travel needs.”
Thomas Cook Head of online marketing Joy Strachan said: “The online travel market is highly competitive and Tiscali’s travel channel provides us with additional access to our core demographic."
