Tuesday, 10 April 2007
Kuoni Holidays is currently in the process of reviewing its corporate strategy following the news of last month's merger of TUI Travel and First Choice Holidays reports Swiss finance magazine Bilanz. It is reported the main focus will be on the Swiss tour operator's volume business and distribution channels as well as the future of its Edelweiss airline.The proposed merger between TUI and First Choice to create TUI Travel has been reportedly met with a mixed reaction at Kuoni Holidays after previous merger talks themselves and First Choice fell apart.
Kuoni Travel, who have grown into not only the largest travel company in Switzerland, but also one of the leading travel organisations in the world. Kuoni Travel has diversified into Voyages Jules Verne, Travel Collection and Sport Abroad but specialise in the long haul tour operation market to destinations throughout Europe, Africa, Asia and America. Kuoni holidays are available through directline-holidays.co.uk.
