Jet2 announced a new route earlier this month with the first ever transatlantic flights to New York from Leeds Bradford – a route which was expected to be popular with Christmas shoppers - however the bias towards female travellers has come as a surprise for the low-cost airline.
Jet2.com has revealed that it is now their most popular route among female travellers, with more than two-thirds of flights being purchased by women, and if the pattern of 72% of female booking continues, it will be the most popular route out of Yorkshire for female passengers. Jet2holidays General Manager, Mandy Round, believes many women are being inspired by a latest movie release:
“We knew this would be a popular route for Christmas shoppers, but we didn’t anticipate it would have such a strong female bias.
“Although there are a lot of couples booking, all-girl groups have proved massively popular, many no doubt inspired by the premiere of the new S e x and the City movie – in fact, already we’ve got one party booking of 12 females.
Mandy Round went on to cite the strength of the pound against the dollar as a major factor for the popularity of the route:
“New York is shopping heaven, especially with the current strength of the pound against the dollar, and as our flights are timed in the run up to Christmas, we expect that it will be the girls outnumbering the boys two-to-one on our departures.”
