Flybe, Europe’s largest regional airline, is launching a brand new frequent flyer programme for budget airlines which aims to strengthen its relationship with regular passengers. The ‘Rewards4all’ scheme is open to all travellers from business class to economy and aims to retire the last remaining reason for business travellers to avoid airlines specialising in cheap flights. Passengers are able to earn points from a one-way economy class ticket, which can then be redeemed for free flights or alternatively, a years free access to Flybe’s Executive Lounge.
Flybe’s Chief Commercial Officer Mike Rutter said: “This latest announcement is part of Flybe’s constant innovation and commitment to invest in our regular customers. We currently carry the highest percentage of business travellers in the low cost sector, Rewards4all will help develop and maintain those relationships. There is now no reason to fly legacy!”
“Rewards4all is an industry first and sees Flybe stretching beyond the realms of a traditional low cost carrier, strengthening our customer relationships, and bringing real benefits to our loyal customers across the regions.” Particularly appealing for customers is that with even cheap flights costing as little as £19.99, passengers are able to start earning points, which differs to rival schemes where reward points are reserved for more expensive flights.
