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First Choice Holidays
First Choice Unfazed by Winter Losses - Thu. 14 Jun. 2007
First Choice holidays witnessed its winter pre-tax losses rise to £82.5 million from a £76.5 million in 2006.
First Choice Acquisitions - Wed. 02 May. 2007
First Choice has acquired Quark Expeditions, the world leader in expeditions to the polar region.
First Choice Holidays Launches £2 million Advertising Campaign - Wed. 25 Apr. 2007
First Choice Holidays is launching a £2 million advertising campaign to promote its long-haul flights. The television and print based campaign will emphasise both comfort and value for money on long-haul flights and will use the template of its previously successful “Big Sky” campaign.
Holiday Rivals Join Forces - Thu. 05 Apr. 2007
First Choice Holidays has joined forces with one of its rivals, German company TUI Travel in a merger designed to combat the fall in sales which has resulted from the demise of the traditional package holiday.