First Choice Holidays is launching a £2 million advertising campaign to promote its long-haul flights. The television and print based campaign will emphasise both comfort and value for money on long-haul flights and will use the template of its previously successful “Big Sky” campaign. The 30 and 10 second length commercials will have a strapline stating “It’s a big sky. Big enough for everyone to have a lttle space”.
First Choice Holidays Head of Marketing Andy Laurillard believes the £2 million TV and print campaign will emphasise the extra legroom on board its aircraft as well as highlighting destinations including Costa Rica, Mexico and Florida. Laurillard said: “We have chosen a wide range of destinations to promote and the opportunity for more leg room. It was a success last year with an increased in sales.”
The adverts will run from now until June and will also be backed up by press coverage in The Times, Daily Express, Metro, and Mail on Sunday.
