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First Choice Holidays - Who are they?
First Choice Holidays PLC is a leading holiday company operating in the mainstream, Specialist, Activity and Online destination sectors. First Choice Holidays, who were formed in 1994 after the re-branding of travel company ‘Owners Abroad’, sell holidays under the ownership of TUI Travel PLC having merged with the tourism division of TUI AG in September 2007. In 1998, First Choice Holidays acquired two UK tour operators: The Unijet Travel Group and Hayes & Jarvis. In the same year, other acquisitions included Bakers Dolphin to complement the opening of new travel shops under the name of Travel Choice and Travel Choice Direct, as well as an initial stake in Holiday Hypermarket, the travel superstores. Acquisitions in 1999 were of Meon (Meon Villas and Longshot Golf Holidays). First Choice Holidays has an in house airline called Air 2000. First Choice also operate a joint venture cruise company called Island Cruises as well as an American student break business known as StudentCity.

First Choice Holidays - Which travel companies are they connected to?
First Choice Holidays & Flights Ltd is a subsidiary of First Choice Holidays PLC. Other brands include Unijet Holidays, Falcon, JWT, Eclipse, First Choice Ski, First Choice Lakes and Mountains, First Choice Sunstart, First Choice Flights, Air2000, Citalia, Hayes & Jarvis, Sovereign Holidays, Meon Villas, Longshot Golf Holidays and Suncars. First Choice Holidays also includes a number of travel agent operations including Travel Choice, Bakers Dolphin, and Holiday Hypermarket. First Choice offer holidays provided by many companies within the First Choice Group to hundreds of destinations including First Choice Holidays, First Choice ski, 2wentys, Sunstart, Falcon and JWT Holidays.

TUI Travel - First Choice & Thomson Holidays 2007 Merger
First Choice Holidays merged with the tourism division of TUI AG, Thomson Holidays in September 2007 in order to combat a fall in sales which had resulted from the demise of the traditional package holiday. The merger created a new company now known as TUI Travel which is based in London. By merging, First Choice Holidays and Thomson Holidays are expected to save around £100 million a year and create anticipated revenue for TUI Travel of more than £12 billion a year. Thomson Holidays and First Choice admitted in a joint statement that the reason behind the merger was a change in travel tastes as consumers demand flexibility and choice, seek new life experiences and look to access travel content through a number of points of sale, most notably the internet.

New For Summer 2008
Robin Hood Airport (Doncaster/Sheffield) routes to Dalaman, Rhodes, Menorca, Cyprus & Malaga. Bournemouth Airport routes to Faro, Malaga, Cyprus & Mallorca. First Choice Holidays ATOL number is 230. First Choice Holidays is a member of the Association of British Travel Agents ABTA number V1549.

First Choice Holidays is a member of the Association of British Travel Agents.
First Choice Holidays ABTA number V1549.
First Choice Holidays ATOL number is 230.

 First Choice Holidays News